• 电话: 18121118831
  • QQ: 896161733
  • 电话:18121118831
  • QQ:896161733
物流咨询频道-供应链咨询案例和论丛

巨头入局“挤爆”新零售赛道 供应链建设急需提速

2020NIANDELINGSHOUXINGYEJINGLILEQIANSUOWEIYOUDEBIANJU,ZAIXINGUANFEIYANYIQINGJIASUXIANSHANGHUAFAZHANDEQUSHIZHIYU,SHEQUTUANGOUYIJUNTUQI,JINYIBUCHONGJILELINGSHOUXINGYEDEFAZHANLUOJI。ERCHUANTONGSHANGCHAO、XINLINGSHOUWANJIAYEZAIZIBENDEJIACHIXIA,JIASUTISHENGPEISONGDUANDEXIAOLV。“ZHONGGUODELINGSHOUSHICHANGTI

2020年的零售行业经历了前所未有的变局,在新冠肺炎疫情加速线上化发展的趋势之余,社区团购异军突起,进一步冲击了零售行业的发展逻辑。而传统商超、新零售玩家也在资本的加持下,加速提升配送端的效率。

“ZHONGGUODELINGSHOUSHICHANGTIXIYIJINGXINGCHENGCHUANTONGDAODIANLINGSHOU、DIANSHANGDAOJIALINGSHOU、SHEQUNSHEJIAOLINGSHOUSANZHONGXINGSHIBINGCUNDESHICHANGGEJU,WEILAIQUDAODEFAZHANQUSHISHIZOUXIANGRONGHE。YEJIUSHISANZHONGLINGSHOUXINGSHIBUZAISHI‘GEZIWEIZHAN’DEDULILINGSHOUXINGSHI,ERSHIRONGHEFAHUIGEZHONGXINGSHIDEYOUSHI,XINGCHENGZHENDUITONGYIMUBIAOYONGHU,YONGBUTONGLINGSHOUXINGSHIQUMANZUBUTONGGOUMAICHANGJINGDESHICHANGGEJU。”XINLINGSHOUXINGYEZHUANJIABAOYUEZHONGXIANGCAILIANSHEJIZHEZHICHU。

1608988154678439.jpg

线上渗透、线下开店同步进行

YIQINGZHENGSHENKEGAIBIANXIAOFEIZHEDEGOUWUXIGUAN,CIJI“ZHAIJINGJI”QUANMIANBAOFA,SHIXIAOFEIZHESHIYONGSHENGXIANDAOJIAFUWUDEXIAOFEIXIGUANZHENGKUAISUYANGCHENG。JUZHAOSHANGZHENGQUANDESHUJUXIANSHI,2020NIANYILAI,XIANSHANGLINGSHOUZHANSHEHUILINGSHOUZONGEBIZHONGMINGXIANTISHENG,JIEZHI2020NIAN9YUELEIJIZHANBIDADAO24.30%。

MEIRIYOUXIAN、DINGDONGMAICAIJIYONGHUICHAOSHIDAOJIAYEWU、WUMEIDUODIAN、HEMADENGJUNZAIXIANSHANGSHENTOULVWENBUTISHENGZHONGHUOYI。YIGUANSHUJUXIANSHI,2020NIANYIJIDU,SHENGXIANDIANSHANGXINGYEHUOYUEYONGHUGUIMODADAO4746.1WANREN,JIAOQUNIANTONGQIZENGJIA65.7%,JIAOSHANGNIANSIJIDUZENGJIA10.7%。

DANXINLINGSHOUXINGYEFENXISHIYUNYANGZIRENWEI,TESHUSHIQIDAOBILIURUDEXINYONGHUDUOWEIZHONGLAONIANQUNTI,ERZHEIXIERENDERICHANGMAICAIXIGUANBINGBUHUIYINWEIDUANSHIJIANDEYIQINGYINGXIANGMIANFASHENGGAIBIAN。YONGHUZENGZHANGYUXINYONGHULIUCUN、LAOYONGHUSHIYONGPINLVTISHENG,RENGSHISHENGXIANDIANSHANGXUYAOJIEJUEDEWENTI。

2020NIANDIERJIDU,GUONEIYIQINGDEDAOYOUXIAOKONGZHIHOU,XIAOFEIZONGZHICHUHUANBIGAISHAN,XIAOFEIZHEKEZHIPEISHOURULIANXULIANGJIDUHUANBITISHENG,QIEZAIDISANJIDUTONGBIZHUANZHENG。2020Q3WOGUOSHELINGZONGEWEI101067.8YIYUAN,JIAOQ2HUANBIZENGZHANG7.89%。

XIAOFEIZHEXIAOFEIXINXINHUISHENG,YELINGXIANXIAXIAOFEIZAICIHUOYUEQILAI,QIYEDEXIANXIAKAIDIANJIEZOUZHUJIANTISU。JINNIANYIJIDUKAIDIANJIHUATINGZHIDEYONGHUICHAOSHIZAI4YUEFENZHUJIANHUIFU,BINGZAI6YUEFENLIANXUXINKAI9JIAMENDIAN,12YUEFENDEXINKAIDIANSHULIANGGENGSHICHAOGUO20JIA。HEMAFANGMIANKAIDIANYIJIZHONGZAI12YUEFEN,DANYUEXINKAI21JIAMENDIAN,BAOHAN19JIAHEMAXIANSHENGHE2JIAHEMAmini。

CIWAI,DARUNFA、WUMEIDENGCHUANTONGSHANGCHAOYEJIANGKAIDIANJIHUAJIZHONGYUXIABANNIAN。WUMEIXIANGGUANGONGZUORENYUANXIANGCAILIANSHEJIZHEBIAOSHI,KAIDIANJIHUAJIHUMEIYOUSHOUDAOYIQINGYINGXIANG。

YUCIQIANKAIDIANLUOJIBUTONG,CHUANTONGSHANGCHAOJUNKAISHITISHENGXIANSHANGYEWUZHANBI。YONGHUICHAOSHIFANGMIANBIAOSHI,MUQIANXIANSHANGYEWUBUJU,ZHANopeTIYUDIANJINGGUANFANGWANGZHANZONGSHOURUDE10%ZUOYOU。ERJUYENEIRENSHIFENXI,CHUANTONGSHANGCHAOXIANSHANGYEWUDEBILIYUEZAI20%NEI,RENGYOUJIAODATISHENGKONGJIAN。

ERZAIXINLINGSHOUFANGMIAN,CIQIANHEMASHANGPINCAIXIAOQUANGUOZONGJINGLIZHAOJIAYUCENGDUICAILIANSHEJIZHEBIAOSHI,DAODIANHEXIANSHANGDEBILIXIANGCHABUDA,JUNWEI50%ZUOYOU。

DANZAINIANZHONGXINGQIDESHEQUTUANGOUMOSHI,ZEJIANGXIANSHANGBILIDADATISHENG。ZHAOSHANGZHENGQUANZAIYANBAOZHONGZHICHU,SHEQUTUANGOUMOXINGQIANDUANGUDINGZICHANTOURUJIAOSHAO,MOSHIJIAOQING,TONGSHIXIANGBIQIANZHICANGYOUJIAODIDEYINLIUCHENGBENHEJIAOSHAODEQIANDUANTOURU,TONGSHIJIANG“PEISONGDAOJIA”GAIWEI“PEISONGDAODIAN+ZITI”,JIANGDILELVYUECHENGBEN。

TONGSHI,ZHAOSHANGZHENGQUANQIANGDIAO,DUIYUSHEQUTUANGOUJINGZHENG,GEJUTOUCANGPEIMOSHIDATONGXIAOYI,MUQIANDUODUOMAICAI、MEITUANYOUXUAN、CHENGXINYOUXUAN、SHIHUITUANDENGJUTOUJUNWEI“ZHONGXINCANG-WANGGECANG-TUANZHANG”SANJICANGPEI。QIZHONG,CHENGXINYOUXUANBUFENZHONGXINCANGTONGGUODAIYUNYINGSHANGJINXINGYUNYING(ZHONGQINGCHENGXINCANGYOUFAWANGDAIYUNYING),QITAopeTIYUDIANJINGGUANFANGWANGZHANYIZIYINGJUDUO。“JINGXIHUAGUANLINENGLIYUJINGYANDIEDAI,SHIZAOCHENGWULIUXIAOLVCHAYIDEZHUYAOYUANYIN。”

“CONGSHEQUNLINGSHOUKAN,NENGGOUMANZUXIAOFEIZHEXUQIUDECHANGJINGNENGLIYOUXIAN,TAHUISHOUDAOHENDUOYINSUDEXIANZHI。”BAOYUEZHONGXIANGCAILIANSHEJIZHEZHICHU,CONGSHUJUSHANGKAN,SUIRANKEQUNHUOYUE,DANJISHISHIZAIMUQIANDAEBUTIE、KEDANJIADIDEHUANJINGXIA,HENDUOPINTUANQIYEDEYONGHUFUGOULV、HUOYUEDURENGRANJIAODI,ZHEIXIEZHIBIAOKEYICONGYIDINGJIAODUFANYINGYONGHUDUISHEQUNLINGSHOUMOSHIDEYILAICHENGDUHESUONENGCHANSHENGDEYONGHUJIAZHI。

“RUOMEIYOUYIGEXIANGYINGHELIDEFUGOULVHEKEDANJIAZHICHENG,SHEQUNLINGSHOUMOSHIYIDINGHUIMIANLINJIAODADEYUNYINGYALI。”BAOYUEZHONGSHUO。

盈利问题难解,生鲜供应链效率有待提升

ZAIJIANGUANYINDAOXIA,SHEQUTUANGOUMOSHIRECHAOZHUJIANHUIGUILIXING,DANYEZAICIJIANGGONGYINGLIANXIAOLVTUIDAOTAIQIAN。

ZHAOSHANGZHENGQUANZAIYANBAOZHONGZHICHU,SHENGXIANPINLEIZUOWEI“GAOPIN+GANGXU”,SHIZHONGYAOLIULIANGLAIYUAN。CONGSHEQUTUANGOULAIKAN,SHENGXIANYUBIAOPINDETUANZHANGYONGJINJUNWEI10%,ZUIDADECHAJUZAIYULVYUECHENGBEN。“SHENGXIANDELVYUECHENGBENWEI7%-12%,GAOYUBIAOPIN。SHENGXIANYOUJUYOUHENQIANGDEYINLIUZUOYONG,YINERTONGGUOGONGYINGLIANXIAOLVLAIYASUOLVYUECHENGBENCHENGWEISHIXIANYINGLIDEGUANJIAN。”

YONGHUICHAOSHIFANGMIANXIANGCAILIANSHEJIZHETOULU,GAIopeTIYUDIANJINGGUANFANGWANGZHANJINNIANLAIYIZHIZAIJINXINGGONGYINGLIANWULIUXITONGDESHENGJIGAIZAO。QIWEIYUFUJIAN、ZHONGQING、ANHUI、SICHUANDENGDIDEWULIUZHONGXINWEIZIYINGMOSHI,QIESICHUANYUANHUIWULIUZHONGXINYIWANCHENGZIDONGHUAFENJIAN,QITAWULIUZHONGXINCAIQUZULINHUODISANFANGWAIBAOXINGSHI。

ZAIXINLINGSHOUFANGMIAN,ZESHIJIYURENHUOCHANGQUANMIANSHUZIHUAMOSHI。MEIRIYOUXIAN、DINGDONGMAICAIJUNWEIQIANZHICANGMOSHI,HEMA、YONGHUISHENGHUOJUNWEI“DAOJIA+DAODIAN”MOSHI。HUAFUZHENGQUANZAIYANBAOZHONGBIAOSHI,MUQIANSHENGXIANDIANSHANGDUOZHONGSHANGYEMOSHIBINGCUN,QIEGEYOUYOULIE,DUANSHIJIANNEINANFENSHENGFU,SHOUDAOZIBENSHICHANGQINGLAIDEDUOWEIQIANZHICANGMOSHI,DANMUQIANDEQIANZHICANGMOSHIHAIWUFAJIYAGONGYINGLIANCHENGBEN,YINGLIKUNNAN,DADUOSHUQIANZHICANGQIYEHAICHUYUSHAOQIANJIEDUAN。

ERSUIZHEYUELAIYUEDUODEJUTOUJINRU,SHENGXIANDIANSHANGLINGYUDEHOUDUANGONGYINGLIANYEKAISHIZIBENHUAJINCHENG。JINLIANGNIAN,KUAIXIAOGONGYINGLIANPINGTAIXIANSHIJIWANCHENGBLUNYIYUANRONGZI,ZHUANZHULENGDONGSHIPINGONGYINGLIANPINGTAIDONGPINZAIXIANHUODE1.2YIYUANBLUNTOUZI,SHENGXIANDIANSHANGGONGYINGLIANJIEJUEFANGANYUNYINGSHANGJIUYEGONGYINGLIANHUODESHUYIYUANCLUNRONGZIDENG。

“SHANGPINZUZHIHEJIAOFUZESHEJICONGXUANPINCAIGOUDAOWULIUCANGPEIDEGONGYINGLIANTIXI,ZHEISHILINGSHOUQIYEDEHEXINBILEI,GONGYINGLIANXIAOLVHAIHUIJINYIBUTISU。”LINGSHOUXINGYEFENXISHILINGFEIYUXIANGCAILIANSHEJIZHEBIAOSHI,YOUYUXIANSHANGMOSHIYINGLIRENGCUNZAIKUNNAN,CHUANTONGSHANGCHAOJIHEMARENGJIHUAZAI2021NIANJIASUKAIDIAN。SUIZHEYIQINGFANGKONGJINRUCHANGTAIHUA,XIANXIASHANGCHAOKAIDIANSUDUYOUWANGCHAOGUO2020NIANTONGQISHUIPING。


|行业最新研究报告(下载)|最新热点报告(下载)|

1459350321768547.gif

让我们共同发展

在线提交物流供应链咨询需求

SHANGHAITONGZHILVESHIGUONEILINGXIANDEGONGYINGLIANHEWULIUZIXUNZHUANJIA.

KEHUBIANJIQUANGUO,CONGTIANJINBAOSHUIQU、SHANGHAITIELUJU、FUZHOUYANCAO、HAINANHANGKONG,DAOQINGDAOPIJIU、WUHUYOUZHENGDENGGELEIQISHIYEDANWEI。CONGZHANLVEGUIHUA、XINXIXITONGGUANLI、SHICHANGDIAOYAN、SHENGCHANGUANLIHERENLIZIYUAN,ZHEILIDOUNENGGOUGAODING!.

现在就提交需求

20年的物流供应链咨询经验,遍布沪上的国内外一流物流供应链专家是项目坚强后盾

可以QQope体育电竞官方网站:896161733;也可以电话:18121118831

相关服务

创新服务

商业计划书

云微咨询

商业计划书是一份全方位的项目计划,它从企业内部的人员、制度、管理以及企业的ope体育电竞官方网站、营销、市场等各个方面对即将展开的商业项目进行可行性分析。

点击查看详细

创业网站制作

云微咨询

YIBANQIYEWANGZHANHEZHONGDAXINGB2B、B2CWANGZHANCEHUAZHIZUO,MANZUCHUANGYEXINGopeTIYUDIANJINGGUANFANGWANGZHANDAOYIBANJITUANopeTIYUDIANJINGGUANFANGWANGZHANQIYEXINGXIANG、DIANZISHANGWU、DIANZIZHIFUHEDINGDANGUANLIXUQIU…

点击查看详细

决策咨询

云微咨询

YITUOQIXINXIZIYUANYOUSHIHEZHUANYEDEYANJIUZIXUNTUANDUI,JIEHEDUONIANJILEIDEPANGDASHUJUKUZIYUANHEZAIJINGJIXINGYEFENXI、ZHANLVEGUIHUAHEQIYEGUANLIDENGLINGYUJILEIDEFENGFUJINGYAN,...

点击查看

研究报告

云微咨询

XINGYEBAOGAO、JINGZHENGDUISHOUYANJIUBAOGAO、QIYEANLI,YIZHANGAODING

点击查看详细

服务客户

真诚合作
brands-small4
brands-small3
brands-small2
brands-small1
brands-small4
brands-small3
brands-small2
brands-small1