跨国企业在华“因地制宜” 升级改造实体店拥抱数字化新零售

​ZUOYONG8.55YISHUZIXIAOFEIZHEHEZUIHUOYUEDEYIDONGSHEJIAOYONGHUQUNTIDEZHONGGUOSHICHANG,YIJINGSHIQUANQIUXIAOFEIPINJILINGSHOUSHANGJINGXIANGQIANGDUODEMUBIAOZHIYI。YUSHI,HENDUOZAIHUAKUAGUOQIYEHUOSHENGJI,HUOGAIZAO,HUOKAISHEQUANXINLEIXINGSHITIMENDIAN,LUOSHIZHONGGUOBENTUHUAFAZHANZHANLVE,GANDAZHONGGUOSHICHANG“SHUZIHUA”KUAICHE。MAIKENXIDEGUANDIANRENWEI,XIANXIASHITIDIANDEFUXINGTUIDONGZHESHITILINGSHOUDESHUZIHUACHUANGXIN,QIEYOUWANGCHEDIZHONGSUGOUWUTIYAN。(ZHONGGUOXINWENWANG)

ZUOYONG8.55YISHUZIXIAOFEIZHEHEZUIHUOYUEDEYIDONGSHEJIAOYONGHUQUNTIDEZHONGGUOSHICHANG,YIJINGSHIQUANQIUXIAOFEIPINJILINGSHOUSHANGJINGXIANGQIANGDUODEMUBIAOZHIYI。YUSHI,HENDUOZAIHUAKUAGUOQIYEHUOSHENGJI,HUOGAIZAO,HUOKAISHEQUANXINLEIXINGSHITIMENDIAN,LUOSHIZHONGGUOBENTUHUAFAZHANZHANLVE,GANDAZHONGGUOSHICHANG“SHUZIHUA”KUAICHE。

building-shopping-aisle-shelves-supermarket-stationery-917804-pxhere.com.jpg

26RI,WEIYUSHANGHAIPUTUODEMAIDELONGQUANGUOSHOUJIAXINGAINIANSHANGCHANGZHENGSHIJIEKAIMIANSHA,YIDAZAO,CONGSIMIANBAFANGGANLAIDEGUKEJIUZAIDIANMENWAIPAIQISHEXINGZHANGDUI。

作为全国首家新概念商场,麦德龙顺应市场发展趋势对店面进行了整体升级。记者发现,升级后,麦德龙按主题设置的仓板陈列、与消费者视线齐平的货架高度使得商场内部呈现更为通透,区域标识一目了然,直观的价格牌设计更透明地展示商品折扣,确保与消费者的沟通更为直接。

CIWAI,SHANGCHANGZAIROULEI、SHUICHANHEHONGBEIQUXINZENGTOUMINGJIAGONGJIAN,“KANDEJIAN”DESHANGPINANQUANPINZHIWEIXIAOFEIZHEGENGTIANYIFENANXIN。SHANGCHANGHAISHEZHILEZHUANSHUDESHIPINPEISONGHEFULILIPINZHANSHIQU,GAIJINSHIPINPEISONGMINGXINGSHANGPINDEGAOCANGCHENSHE,WEIZHUANYEKEHUDAILAIDINGZHIHUAGAOXIAOFUWU。

ZHIDEZHUYIDESHI,JINQISHANGHAIMAIDELONGSHANGCHANGHAIQUANMIANSHANGXIANLEDUODIANZHINENGGOU、DUODIANAPP,YEWEIXIAOFEIZHEDAILAILEQUANXINDESHUZIHUAGOUWUTIYAN。JIEZHUDUODIANDMALLDEJISHUYOUSHI,MAIDELONGBUDANSHIXIAOFEIZHEDAODIANGOUWUGENGBIANJIE,HAIKEZAISHANGCHANG5GONGLIFANWEINEITIGONGZUIKUAI1XIAOSHISONGDADEDAOJIAPEISONGFUWU,MANZUJUJIAXIAOFEICHANGJINGXIADEPINZHIXUQIU。

“XINGAINIANSHANGCHANGSHIMAIDELONGZAISHUZIJINGJIQUSHIXIASHUNYINGSHIDAICHAOLIUDEYICIDADANCHANGSHI,YIZAITONGGUOTIGONGQUANCHANGJINGDEGOUWUKONGJIAN、ANXINDEPINZHIBAOZHANGYIJIGEXINGHUA、SHUZIHUAGOUWUTIYAN,GENGHAODIFUWUZHONGGUOXIAOFEIZHE。”MAIDELONGZHONGGUOZONGCAIKANGDEJIESHAOSHUO:“WEILAI,WOMENJIANGYIMAIDELONGSHANGHAIPUTUOSHANGCHANGWEIMOBAN,ZAIQUANGUOLUXUBUJUXINGAINIANSHANGCHANG,BINGYU2023NIANWANCHENG35JIASHANGCHANGDESHENGJIJIHUA。”

MAIKENXICENGZAIBAOGAOZHONGZHICHU,ZHONGGUOSHUZIXIAOFEIZHERIYICHENGSHU,MIANXIANGXIAOFEIZHEDEQIYEJIANGBUDEBUYINGDUIYUELAIYUEDUODEXUQIU。GEDAPINPAISHANGRUGUOXIANGZHUAZHUHOUDIANSHANGSHIDAIDEZENGZHANGJIYU,BIXUMIANLINLAIZIQUANQUDAOGOUWU、SHEJIAODIANSHANGDENGLINGYUDETIAOZHAN。XIANRAN,DUISHITIDIANDESHUZIHUAGAIZAOSHIKUAGUOLINGSHOUQIYEGENGHAODIKAITUOZHONGGUOSHICHANGDEYIDASHOUDUAN。

GAIBIANDEHAIYOUYIJIA。BUJIUZHIQIAN,YIJIAZAIZHONGGUOSHICHANGDESHOUJIACHENGSHIDIANZAISHANGHAIJINGANZHENGSHIKAIYE。ZHEIYESHIYIJIAZHONGGUOZI2019NIAN8YUEDIFABU“WEILAI+”ZHONGGUOBENTUHUAFAZHANZHANLVEHOU,ZAIZHONGGUOSHICHANGDEYOUYIBIAOZHIXINGCHENGGUOLUODI。

宜家上海静安城市店的面积并不大,不过店内提供的包括微信小程序、智能设备、影像等在内的数字化解决方案,能够满足中国消费者的个性化需求。

首发上线的宜家电商小程序带来全新线下体验结合线上购买的购物模式,除了店内产品,消费者可扫码购买全品类商品。此外,顾客可以使用宜家点餐小程序选购宜家上海静安城市店特色美食,尽享优惠折扣和便捷体验。

DIANNEIDESHEJIGONGJU,ZEKEYIRANGXIAOFEIZHECHANGXIANGYIJIAZIYOULINGHUODECHANPINZUHEFANGAN。PAXYIJUXILIE2.0SHEJIGONGJUTONGGUOZHINENGTUIJIANYUZIZHUSHEJICHUPINGJIEJUEFANGAN,WEIGUKETIGONGSHUYIWANJIGEXINGHUA、DINGZHIHUADEYIJUCHUWUFANGAN。BEIDA3DMOKUAISHEJIGONGJUZEYIJIAOHUSHI、KESHIHUADEFANGSHI,BANGZHUGUKEKUAISUWANCHENGCHANPINSHEJIGUOCHENG,JIKEZHAODAOZUISHIHEZIJIDECHANPINZUHE。

宜家中国区副总裁弗朗索瓦·勃朗特表示,“宜家中国此番首次引进城市店模式,一方面,通过布局城市核心中央商务区进一步提升商场可达性;另一方面,通过门店视觉设计、数字化创新工具及吃喝玩逛新元素,打造更为生动的家居零售体验。”

ARXUNIRANFASHISEYINGYONGWAI,BALIOULAIYAYEZAI9YUE22RIYUSHANGHAIKAIYEDEQUANQIUSHOUJIAQIJIANSHALONGNEICAIYONGLE“XIANSHANGYUDING+XIANXIATIYAN”DEMOSHI。

JULEJIE,XIAOFEIZHEKETIQIANDENGLUQIJIANSHALONGWEIXINXIAOCHENGXUYUYUEFUWUopeTIYUDIANJINGGUANFANGWANGZHAN、SHIJIANYUFAXINGSHI,SUIHOUQIANWANGXIANXIAMENDIANTIYANFUWU;FUWUTIYANWANBIHOU,XIAOFEIZHEZAIMENDIANNEIDEZHINENGLINGSHOUHUOJIASHANGNAQIXINYIDEJIAYONGMEIFA、HUFACHANPIN,HUOJIAPINGMUBIANHUIZIDONGXIANSHIXIANGXICHANPINXINXIYIJIDARENSHIYONGHOUDEFANKUIXINXI,RANGXIAOFEIZHEGENGHAODELEJIECHANPINBINGSAOMAGOUMAI,WEIQITIGONGLEGENGDUOBIANLI。

MAIKENXIDEGUANDIANRENWEI,XIANXIASHITIDIANDEFUXINGTUIDONGZHESHITILINGSHOUDESHUZIHUACHUANGXIN,QIEYOUWANGCHEDIZHONGSUGOUWUTIYAN。



立即QQ咨询   在线提交咨询问题

微信公众号 onenightwondersband.com,微信扫码关注

WORK WITH US

预约咨询服务

YOUGUANLIWENTI,ZHONGGUOZHAOGUANLIZIXUNPINGTAI!

TIGONGQIYEZHANLVEGUIHUA、RENLIZIYUAN、XINXIGUIHUA、XINGYEYANJIU、SHANGYEJIHUA、QIYEZHUSHOUYIZHANSHIFUWU!.

现在就预约咨询服务

填写一下,我们帮您解决问题

可以QQ联系: 896161733;也可以ope体育电竞官方网站: 18121118831

相关服务

创新服务

商业计划书

云微咨询

商业计划书是一份全方位的ope体育电竞官方网站计划,它从企业内部的人员、制度、管理以及企业的产品、营销、市场等各个方面对即将展开的商业ope体育电竞官方网站进行可行性分析。

点击查看详细

创业网站制作

云微咨询

YIBANQIYEWANGZHANHEZHONGDAXINGB2B、B2CWANGZHANCEHUAZHIZUO,MANZUCHUANGYEXINGopeTIYUDIANJINGGUANFANGWANGZHANDAOYIBANJITUANopeTIYUDIANJINGGUANFANGWANGZHANQIYEXINGXIANG、DIANZISHANGWU、DIANZIZHIFUHEDINGDANGUANLIXUQIU…

点击查看详细

决策咨询

云微咨询

YITUOQIXINXIZIYUANYOUSHIHEZHUANYEDEYANJIUZIXUNTUANDUI,JIEHEDUONIANJILEIDEPANGDASHUJUKUZIYUANHEZAIJINGJIXINGYEFENXI、ZHANLVEGUIHUAHEQIYEGUANLIDENGLINGYUJILEIDEFENGFUJINGYAN,...

点击查看

研究报告

云微咨询

XINGYEBAOGAO、JINGZHENGDUISHOUYANJIUBAOGAO、QIYEANLI,YIZHANGAODING

点击查看详细

中国管理咨询网服务客户

真诚合作
brands-small4
brands-small3
brands-small2
brands-small1
brands-small4
brands-small3
brands-small2
brands-small1