京东自有品牌:把供应链真正打造成价值链

JINGDONGZIYOUPINPAIXUANBUTUICHUMIANXIANGHEZUOHUOBANDE“CHANYEDAICEOJIHUA”,YIJINGDONGSHUZHIHUASHEHUIGONGYINGLIANWEIYITUO,TONGGUOGONGCHUANG(Co-create)、FUNENG(Empower)、KAIFANG(Open) ZHANGQIBANGDINGZHANLVEHEZUOHUOBAN,ZHUTUIGONGCHANGSHIXIANSHUZIHUAZHUANXINGSHENGJI,GONGTONGWEIXIAOFEIZHEHECHANYECHUANGZAOGENGDAJIAZHI。

12月21日,在“聚力·融生”京东自有品牌合作伙伴大会上,京东自有品牌宣布推出面向合作伙伴的“产业带CEO计划”,以京东数智化社会供应链为依托,通过共创(Co-create)、赋能(Empower)、开放(Open) 长期绑定战略合作伙伴,助推工厂实现数字化转型升级,共同为消费者和产业创造更大价值。

JINGDONGJITUANGAOJIFUZONGCAI、JINGDONGZIYOUPINPAIYEWUFUZERENWANGXIAOSONG


京东京造用户数、订单量均同比增4倍 2021年定下再增3倍目标


JINGDONGZIYOUPINPAIYITUOJINGDONGSHUZHIHUASHEHUIGONGYINGLIAN,YIJICHAOGUO4YIHUOYUEYONGHUQUNTI,JINGZHUNBAWOYONGHUDEZHENSHIXIAOFEIXUQIUHETONGDIAN,YI“S2B2CMOSHI、CHANPINHEFUWUSHUANGZHONGJUZHEN、C2MFUNENG”SANDANENGLI,DAJIANQILEMANZUXIAOFEIXUQIUDUOYUANHUADEPINPAIJUZHEN。HEXINPINPAIJINGDONGJINGZAOZHUDAQUANPINLEI,BINGCHENGSHIYONGMEIXUE,TISHENGLEDAZHONGSHANGPINDEPINZHIKONGJIAN;JIABAIZHUANZHUYUJUJIASHENGHUOPINLEI,WEIXIAOFEIZHETIGONGGAOPINZHI、GEXINGHUA、“YIZHANSHI”DESHENGHUOCHANGJINGFANGAN;LATITSHIYUNDONGPINPAI,CHANGDAOYUNDONGDEBIANJIEGANHESHISHANGGAN;HUIXUNZESHIJINGDONGTIXIHUAXIACHENDEZHONGYAOPINPAICHENGGUOZHIYI,LIQIUYI“DIJIABUDIZHI”DELINIAN,WEIXIACHENXINXINGSHICHANGDAILAIJIZHIXINGJIABIDECHANPINHEFUWU。

ZAIQUDAOFANGMIAN,JUJINGDONGZIYOUPINPAIQUDAOTUOZHANBUZONGJINGLIMAFUJIEJIESHAO,JINGDONGZIYOUPINPAIYIJINGGOUJIANQIHANGAIXIANSHANGDIANSHANGPINGTAI,BAOKUOQIXIAN、JINGDONGBIANLIDIAN、JINGDONGJINGZAOXNINGBOWANDAHUAMEIJIUDIANDENGZAINEIDEXIANXIAMENDIAN,DAKEHUQUDAO,ZHIBOHESHEJIAODIANSHANGDENGXINCHANGJINGDEQUANQUDAOBUJU,CHENGWEILIANJIEZHIZAOGONGCHANGYUXIAOFEIZHE、BANGZHUXIAOFEIZHECHUANDIXUQIUDE“ZHONGTAI”。

JINGDONGZIYOUPINPAIQUDAOTUOZHANBUZONGJINGLIMAFUJIE

YIPINPAIJUZHENHEQUANQUDAOBUJUWEIZHUASHOU,JINGDONGZIYOUPINPAIDAZAOLEDUOYUANDEHEZUOMOSHI,KEWEIHEZUOHUOBANTIGONGBAOKUOCHANPINDINGWEI、YANFASHEJI、DINGJIA、PINPAISHIYONG、YINGXIAOTUIGUANG、QUDAOXIAOSHOUDENGZAINEIDEQUANLIANTIAOFUWU。JUTILAISHUO,ZAIGONGYINGLIANSHANGYOU,JINGDONGZIYOUPINPAIDONGCHAXIAOFEIZHEXUQIU,FUZHUGONGCHANGJINXINGC2MFANXIANGDINGZHI,SHIXIANBUTONGPINPAIDINGWEIDECHANPINJINGZHUNKAIFA;ZAIGONGYINGLIANXIAYOU,TONGGUOFUGAIQUANWANGDIANSHANGPINGTAIHEQUANGUOJUEDABUFENQUYUDEQUANQUDAOFUNENG,SHIXIANDUOYUANQUDAODEJINGZHUNYINGXIAO。JINGDONGJINGZAOZONGJINGLITANGHENGSHENGBIAOSHI,2021NIANJIANGYUHEZUOHUOBANGONGXIANGXINXI,GONGJIANNENGLI,GONGTONGSHIXIANZAIZENG3BEIDEXINMUBIAO。


京东自有品牌成制造商“借船出海”的高投入产出选择


JINGDONGZIYOUPINPAIDEBEIHOU,SHIJINGDONGBINGCHIDUONIANDEGONGYINGLIANLUOJI。

10DUONIANQIAN,JINGDONGTICHULE“ SHIJIEGANZHE”LILUN,BAXIAOFEIPINLINGSHOUDEJIAZHILIANFENWEICHUANGYI、SHEJI、YANFA、ZHIZAO、DINGJIA、YINGXIAO、JIAOYI、CANGCHU、PEISONG、SHOUHOU10 GEHUANJIE。QIZHONG,QIAN5GEHUANJIEGUIPINPAISHANG,HOU5GEHUANJIEGUILINGSHOUSHANG。JINGDONGBUZHIZUOJIAOYIPINGTAI,HAIBAYEWUYANSHENZHICANGCHU、PEISONG、SHOUHOU、YINGXIAODENGQITAHUANJIE,YONGCHENGDANGENGDUOJIAOSEDEFANGSHILAICHUANGZAOJIAZHI、HUODEHUIBAO。

HUISHANG,JINGDONGJITUANSHOUXIZHANLVEGUANLIAOJIANWENBIAOSHI,ZUOWEIYIGONGYINGLIANWEIJICHUDEJISHUYUFUWUQIYE,JINGDONGJIANGYANZHECONGGUONEIDAOHAIWAI、CONGSHANGPINDAOFUWU、CONGTo CDAOTo B、CONGWULIDAOSHUZHI、CONGJIAOYICANGPEIDENGHOUWUJIE“GANZHE”DAOSHEJIYANFADENGQIANWUJIE“GANZHE”DELUJING,GOUJIANBAOHAN“SHANGPINGONGYINGLIAN、FUWUGONGYINGLIAN、WULIUGONGYINGLIANHESHUZHIGONGYINGLIAN”ZAINEIDESHUZHIHUASHEHUIGONGYINGLIAN,TONGSHIGOUJIANNENGLISHENGTAI、YEWUSHENGTAIHEPINGTAISHENGTAI,YIKAIFANGDEXINTAIHESHENGTAIYUHEZUOHUOBANJINMILIANJIE。

JINGDONGJITUANSHOUXIZHANLVEGUANLIAOJIANWENBOSHI

JINGDONGZIYOUPINPAI,ZHENGSHIJINGDONGCONGHOUWUJIE“GANZHE”DAOQIANWUJIE“GANZHE”DETUPOKOUZHIYI。ZIYOUPINPAIBUZHISHISHANGPIN、QUDAO,HAIBAOKUODUIYONGHUXUQIUBIANHUADEZHANGWOHEBUDUANTUOZHANDEFUWUBIANJIE。JIEZHUJINGDONGSHUZHIHUASHEHUIGONGYINGLIAN,JINGDONGZIYOUPINPAIJIANGZHULIHEZUOHUOBANDUDONGYONGHUXUQIU、GAIZAOCHANGPAIHUODEPINPAIYIJIA、TUOKUANXIAOFEISHICHANG,SHIXIANKECHIXUZENGZHANG。


把供应链打造成价值链 京东自有品牌推“产业带CEO计划”


JINGDONGZIYOUPINPAITIXIXIADESIDAPINPAIGEYOUCEZHONG,JIHUHANGAILERENMENSHENGHUOZHONGJUEDADUOSHUCHANGJING,YUJINGDONGZIYOUPINPAIHEZUO,YITUOJINGDONGSHUZHIHUASHEHUIGONGYINGLIANNENGLI,SHENGCHANCHUTIEHEXIAOFEIZHEXUQIUDEBAOPIN,DUIZHIZAOSHANGERYANXIANRANSHIYITIAOWANCHENGSHUZIHUAGAIZAODE“JIEJING”。

JINGDONGZIYOUPINPAI“CHANYEDAICEOJIHUA”YINGSHIERSHENG。

C是共创(Co-create),E是赋能(Empower),O是开放(Open),借助技术的力量,京东自有品牌为工厂打造了一个“虚拟CEO”。以京东数智化社会供应链为依托,自有品牌向优质工厂开放京东在选品、品牌孵化、用户运营、渠道渗透、供应链孵化等方面的能力,共创“以用户为中心”的C2M产业链模式及更多“用户所想”的产品和服务,全方位赋能工厂实现数字化转型,加速制造业的数智化升级,与产业带合作伙伴共同向智能制造迈进,从而推动产业互联网+在产业带的落地和深化,同时,也为消费者带来更多高性价比的源头厂货。

JINGDONGZIYOUPINPAIZHEIZHONGSHUZHIHUAGONGYINGLIANDENENGLI,YIJIXIANSHANGXIANXIADEQUANQUDAOLINGSHOUZIYUAN,NENGGOUMIBUCHUANTONGZHIZAOSHANGZAISHUZIHUALINGYUDEBUZU。


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