频繁倒闭、解散、停业,疫情下无人抄底线下教育

XIANXIAJIAOYUJIGOUDEZHIANSHIKE,YIJINGZAIYEMUZHONGQIAOQIAOJIANGLIN。

XIANXIAJIAOYUJIGOUDEZHIANSHIKE,YIJINGZAIYEMUZHONGQIAOQIAOJIANGLIN。

JINRI,YOUSHENGJIAOYUBEIBAOCHUXIANBEIJINGDUOSUOXIAOQUGUANBI、TUOQIANYUANGONGXINZI、JIAZHANGNANYITUIFEIDEQINGKUANG,ZONGBUGENGSHI“RENQULOUKONG”,YISI"PAOLU"BAOLEI。

SUIZHEYOUSHENGJIAOYUDE“PAOLU”FENGBOBUDUANFAJIAO,CHUANGSHIRENCHENHAOZAIZHIBOJIANHUIYING:“SHOUYIQINGYINGXIANG,opeTIYUDIANJINGGUANFANGWANGZHANZIJINLIANJINHUDUANLIE。

ZHIBOZHONG,CHENHAOTIJIJINNIANHESHANGSHIopeTIYUDIANJINGGUANFANGWANGZHANQIANXIEYIDEQINGKUANG,CHENHAOCHENGZAIJIANNANDERIZILI,“WOMENZHAODAOLEQINGLAIWOMENDESHANGSHIopeTIYUDIANJINGGUANFANGWANGZHAN”,BINGBIAOSHIZAIMEIYOUZHENGSHIQIANYUEQIAN,DEDAOLESHANGSHIopeTIYUDIANJINGGUANFANGWANGZHANYIBUFENZIJIN,QUANBUTOURUDAOLEYUANGONGDEGONGZILIMIAN。

CHENHAOSUOSHUODESHANGSHIopeTIYUDIANJINGGUANFANGWANGZHANSHIJINNIAN5YUEBEIPILUDEJIANGYI5YIYUANSHOUGOUYOUSHENGJIAOYUDE*STJINZHOU, RANERZAIYOUSHENGJIAOYU“PAOLU”FENGBOFAJIAOHOU,*STJINZHOUZAICISHOUDAOSHENJIAOSUOWENXUNHAN,SHENJIAOSUOYAOQIUopeTIYUDIANJINGGUANFANGWANGZHANJIUYEJICHENGNUOSHIXIAN、JIAOYIDESHANGYEHELIXING、ZHIFUFANGSHIHELIXINGDENGFANGMIANJINXINGJIESHI。

YUDAOZIJINWEIJIDEYOUSHENGJIAOYU,XUNQIUZIBENJIUYUAN,DANZUIZHONGWURENYUANSHOU。

ERDUIYUWANGSHANGLIUCHUANDEYOUSHENGJIAOYU“PAOLU”CHUANWEN,opeTIYUDIANJINGGUANFANGWANGZHANHECHENHAOBENRENDOUCENGDUOCIZHANCHUCHENGQING。DANXIANRAN,ZAIMEIYOUQUEQIEKEYIZHIXINGDEJIEJUEFANGANZHIQIAN,CHENHAODESHENGMINGDOUXIANDESHIFENCANGBAI,JIAZHANGZAIWEIQUANQUNLITUCAO,ZHIBOZHISHIZAIYANXI,CHENHAOKEYIDE“ZUIJIAAOSIKA”。

YOUSHENGJIAOYUDE“BAOLEI”BUSHIGELI,SHISHISHANG,CONGYIQINGZHIJIN,YIJINGYOUBUSHAOXIANXIAJIAOYUCHUANCHUDAOBI、JIESAN、TINGYEDENGFUMIANXIAOXI。

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线上线下两重天

LIEYUNWANGGENJUGONGKAIBAODAO,BUWANQUANTONGJIZHENGLILEYIQINGZHIJINXIANXIAJIAOYUJIGOUDAOBIANLI,CONGYIQINGQIJIAN,ITJIAOYUJIGOUXIONGDILIAN、QUDONGLVCHENG、MINGXIDAYUWEN、BAIFUYINGYUDENGDUOJIAPEIXUNJIGOUXUANGAO“POCHAN”;DAOHOUYIQINGSHIQI,DISHINIYINGYU、JUSHIDAZHEN、QIAOHUKIDS、ZELINJIAOYUXIANGJIDAOBI。

ZHEIQIZHONGBUFACHENGLIDUONIANGUIMOJIAODADEZHIMINGXIANXIAJIAOYUJIGOU,HAIYOUGENGDUODEYAOBU、DIBUJIGOUZAIZHEICHANGYIQINGXIAWUSHENGWUXIDESIQU。

BUJINRUCI,XIANXIAJIAOYUJIGOUJIESANJIAOSHITUANDUI、TUOQIANJIAOSHIGONGZI、TINGZHIYUNYING,ZIJINLIANDUANLIEDENGFUMIANXIAOXIYECENGCHUBUQIONG。

ZAIYIQINGMIANQIAN,XIANXIAJIAOYUXINGYEJINGAIHONGBIANYE。GENJUGONGKAISHUJUXIANSHI,2020NIAN2YUE1RIZHI6YUE16RI,QUANGUOXIANXIAPEIXUNJIGOUZHUXIAOQIYESHULIANGWEI18885JIA,XIANGDANGYUPINGJUNMEITIANJINBAIJIAXIANXIAJIAOPEIJIGOUZHUXIAO。

JUZHONGGUOJIAOYUKEXUEYANJIUYUAN、HAOWEILAIJITUANHEAOWEIZIXUN7YUE28RILIANHEFABUDE《2020ZHONGGUOK12JIAOYUTO BSHICHANGBAIPISHU》,YIQINGQIJIAN,CHAOQICHENGXIAOWAIPEIXUNJIGOUZAIZHAOSHENGYINLIUHUANJIESHOUDAOYANZHONGFUMIANCHONGJI。DIAOYANXIANSHI,CHAOLIUCHENGJIGOURENWEIFUMIANYINGXIANGJIANGCHIXUZHIJINNIANNIANDI。

XIANXIAJIAOYUYIDIJIMAO,DANLINGYIFANGMIAN,XIANSHANGJIAOYUZHENGZAIBIANDIKAIHUA。

受疫情影响,教育培训需求向线上转移,催化了在线教育行业的快速发展。以往,在线教育在主要地区的普及率不足20%,短时间内,这一数据几乎提升到接近100%。资本也在疯狂地进入这个行业。

LIEYUNWANGGENJUGONGKAIXINXI,BUWANQUANTONGJIZHENGLILEYIQINGZHIJINXIANSHANGJIAOYUQIYERONGZIHUOIPOQINGKUANG,ZHISHAOYOU17JIAQIYEZAICIQIJIANHUODERONGZI,QIZHONGYUANFUDAOYINIANLIANHUOSANLUNRONGZI,HUOTOUJINECHAOGUO30YIMEIYUAN,HUOHUASIWEIYEZAIJINNIANXIANGJIWANCHENGSANLUNRONGZI,TOUZIJIGOUBAOKUOKKRLINGTOU,GGVJIYUANZIBEN、JINSHAJIANGCHUANGTOU、LONGHUZIBEN、HONGSHANZIBENZHONGGUOJIJIN、IDGZIBEN……

与此同时,阿里巴巴、腾讯、字节跳动等互联网+巨头纷纷加入在线教育领域。

YIDINGDINGQIERUZAIXIANJIAOYUHOU,ALIYOUXIANGJITUICHUDULICHANPIN“BANGBANGDA”;TENGXUNLINGTOUHUOHUASIWEI,CHIXUJIAMA;ZIJIETIAODONGSHANGXIAN“XUELANG”、“QINGBEIXIAOBAN”LIANGKUANJIAOYUAPP,SHOUGOUSHULISIWEICHANPIN“NIPAIYI”SHENZHIZHANGYIMINGZAI3YUEDEQUANYUANXINZHONGTIDAO,JIAOYUYEWUJIANGSHIZIJIETIAODONGWEILAIZHONGYAOYEWUZHIYI。

YIQINGDUANQIJIHUALEXIANSHANGHEXIANXIAYETAIDEFENHUA,XIANSHANGJIAOYULINGTOUYANGFENFENHUODEDAERONGZI,DUIBIZHIXIAXIANXIAJIGOUDALIANGDAOBI,YOUSHENGJIAOYUBUHUISHIZUIHOUYIGEBAOLEIDE,CHUZAIFENGYUPIAOYAOZHONGDEXIANXIAJIAOYUJIGOU,YUANBUZHIYOUSHENGJIAOYUYIJIA。

抄底者寥寥无几

JINNIANNIANCHU,CHENGLI13NIANDEITZHIYEJIAOYUopeTIYUDIANJINGGUANFANGWANGZHAN“XIONGDILIANJIAOYU”DECHUANGSHIRENLICHAOFABUGONGKAIXIN,ZHENGSHIXUANGAOPINPAIPOCHAN,ZHEIJIALAOPAIJIAOYUPEIXUNJIGOU,CHENGWEILEZAIYIQINGQIJIANDIYIGEGONGKAICHENGRENDAOBIDEGONGZHONGQIYE。

JIBIANopeTIYUDIANJINGGUANFANGWANGZHANYINGSHOUGUOYI,GUAPAIXINSANBAN,DANYIRANMEINENGDIKANGZHUZIJINLIANDEDUANLIE。“DUIYUZIJINCHUBEISHAO、YIZHICHUYUKUISUNZHUANGTAIDEXIONGDILIANLAISHUO,XIANXIAPEIXUNYEWUDEZANTINGBAopeTIYUDIANJINGGUANFANGWANGZHANDEJIHUAQUANBUDOUDALUANLE。”LICHAOBIAOSHI,XIANJINLIUSHIDAOZHIopeTIYUDIANJINGGUANFANGWANGZHANDAOBIDEGUANJIANYUANYIN。

ZIJINLIANDUANLIE、YINGLIKUNNAN……XIANXIAJIAOYUXINGYEDEWENTIZHENGZHUBUXIANLUCHULAI。CONGZIBENSHICHANGDEJIAODULAIKAN,ZHEIGETESHUSHIQIKEYIGENGQINGCHUDELEJIEXIANXIAJIAOYUDEXINGYEGEJU,DUIYIXIEJIAOYUopeTIYUDIANJINGGUANFANGWANGZHANDEKANGFENGXIANNENGLIZUOCHUPANDUAN,XIANZAISHIFOUSHICHAODIXIANXIAJIAOYUDEHAOSHIJI?

XUANBUDAOBI“XIONGDILIAN”ZAIBUJIUZHIHOUZHAODAOLEJIEPANZHE,“KOUDINGLANGJIAOYU”CHUNGONGYIXINGZHIJIESHOULEXIONGDILIANDEXUEYUANMENHOUXUDEJIAOXUEFUWU,“KOUDINGLANGJIAOYU”DECEOWUJIAJUNBIAOSHI,MIANFEIJIESHOUXIONGDILIANXUEYUANYIFANGMIANSHIWEILEWEIHUITXINGYEDESHENGYU,LINGYIFANGMIANSHIWEILEYINLIU。

DANWUJIAJUNYEBIAODALEZIJIDEDANYOU,MIANFEIJIESHOU2000DUOMINGXUEYUANSHIPINGGUHOUNENGGOUJIESHOUDEXUESHENGDESHANGXIAN,RUGUO6YUEFENZHIHOUYIQINGHAIMEIYOUHAOZHUAN,TAMENZIJIKENENGYEMEIBANFAZHICHENG。

XIANGXIONGDILIANZHEIYANGNENGZHAODAO“JIEPANZHE”YISHIWANXING,GENGDUODEXIANXIAJIAOYUJIGOUMIANLINZHE“0YUANZHUANRANG”DOUWURENJIESHOUDEKUNJING。

“WOMENJIGOUYIJINGKAISHI0YUANQINGPAN,DIANMIAN、YUANGONG、TUANDUIYIBINGDABAOZHUANRANG,BUYAOQIANDOUMEIRENGANJIE”,JULIANXIANInsightBAODAO,SHANGHAIMOUJIAXIANXIAJIAOYUJIGOUDECONGYEZHEZHANGYUNZHENGZAIZHESHOUZHUANRANGZIJIDEopeTIYUDIANJINGGUANFANGWANGZHAN,DANJIBIAN“0YUANZHUANRANG”,JIEPANZHEYELIAOLIAOWUJI。ERTABENRENYIJINGBANNIANMEIYOUSHOURU,WEILEHUANJIESHENGHUOYALI,YOUSHIHAIHUICHUQUPAODIDI。

ZHANGYUNBIAOSHI,DIANMIANZHUANRANGDABAODENEIRONGZHUYAOBAOKUOJILEIDEHUIYUANZIYUAN、LAOSHI、DIANMIANZHUANGXIU、ZUYUE,QIZHONGYEBAOKUOFUZHAI。“YOUXIEYIJIAOQINGFEIYONGDEHUIYUANHAIYOUKECHENGMEIYOUSHANGWAN,XUYAOHOUMIANJIEPANZHEJIXUTIGONGSHANGKEFUWU”ZHANGYUNBIAOSHI,“ZHIQIANHUIYUANDEXUEFEIYIJINGBEILAOBANQUANBUNAZOU,SHENZHIHUADIAOLE。”

LANXIANGZIBENZHIXINGHEHUORENZHOUSHUANGGAOSULIEYUNWANG,XIANXIAPEIXUNJIGOUSHIZHONGZICHANMOSHI,JISHIZISHENYOUWENDINGDEXIANJINLIU,DANLIRUNHENBO,BUYIDINGYINGLI。

ZIBENBINGBUHUIQINGYICHAODIXIANXIAJIAOYU。ZHOUSHUANGBIAOSHIXIANXIAJIAOYUJIGOUZAIZIBENCENGMIANMIANLINZHEGANGAXIANZHUANG:“CONGZIBENYUNZUOFANGMIANLAISHUO,HAOCHENGSHULIANGCHAOGUO60WANJIADECHUANTONGZHONGXIAOJIAOPEIJIGOU,QIZHONGJUEDADUOSHUBINGBUJUBEIBEISHANGSHIopeTIYUDIANJINGGUANFANGWANGZHANSHOUGOUDETILIANG,FEIYIXIANSHICHANGDEDIFANGJIAOYUJUTOUWANGWANGYEBUJUBEITONGGUOZIBENYUNZUOJINXINGYEWUKUOZHANGDECAOZUONENGLI,ZAOCHENGZHONGXIAOPEIXUNJIGOUCHUANGSHIRENDETUIXIUHETOUZITUICHUHUICHIXUCHENGWEIWENTI。”

BUGUO,NEIXIESHOUXIANJINLIUYINGXIANGJIAOXIAO、JUYOUYOUZHINEIRONG、KANGFENGXIANNENGLIQIANGBINGQIENENGXUNSUHUIFUYUNYINGDEXIANXIAJIAOYUJIGOU,HUIDEDAOXINGYEYIJIZIBENFANGDERENKE,ZHEIXIEJIGOUYIRANCUNZAIZHEBEICHAODIKENENGXING。

线下教育的危与机

XIANSHANGJIAOYUZAI2020NIANBEICUBUJIFANGJIANBEITUISHANGFENGKOULANGJIAN,JIAOYUPEIXUNXINGYEDUONIANLAIDEXIANSHANGXIANXIAZHIZHENG,ZHENGZAIXIANGXIANSHANGQINGXIE。

DUIBIXIANSHANGJIAOYUYINGLAIDABAOFA,XIANXIAJIAOYUZEMIANLINZHEXUEYUANLIUSHI、RONGZIKUNNANDEKUNJING,SONGSHUAICHUANGSHIRENLIHAOYANGSHENZHIYUCE6YUEHOULIUCHENGDEXIANXIAJIAOYUJIGOUHUIDAOBI,GENGYOUYENEIRENSHIZHICHU,CUOGUOLECHUNJIHEXIAJIZHAOSHENGDEXIANXIAJIAOYUPEIXUNJIGOU,HUIZAIJINNIAN9YUEFENZUOYOUYINGLAIDAOBICHAO。

YIYOUSHENGJIAOYUWEIDAIBIAODEDEXIANXIAJIAOYUJIGOUDEZHIANSHIKE,YIJINGZAIYEMUZHONGQIAOQIAOJIANGLIN。“CHUDI”DEXIANXIAJIAOYUZAICHAOSHUITUIQUHOU,JIANGHEQUHECONG?

XIANXIAJIAOYUXINGYEZHANKAILEPOZAIMEIJIEDEZIJIUXINGDONG,BUSHAOJIAOYUJIGOUXUANZEZHUANXIANSHANG,DANCANGCUZHUANXINGXIANSHANGYEWUBIRANHUIDAOZHIYONGHUTIYANBUJIA,JIASHANGMIANLINJILIEDEJINGZHENG,ZHEIXIEZHUANXINGDEJIAOYUJIGOUYOUSHIYEBINGBUTUCHU。

XINDONGFANGCHUANGSHIRENYUMINHONGBIAOSHI:“WODEMEIYIGESHENJINGDOUJINBENGZHE,WEIKONGXITONGBENGKUIDIAO。XIANXIADAOXIANSHANGDEZHUANBIANBINGBURONGYI,SHOUXIANSHIXINDONGFANGDEZAIXIANXITONGBINGMEIYOUZHUNBEIHAO,QISHIXINDONGFANGXIANXIALAOSHIDABUFENMEIYOUXIANSHANGDEJIAOXUEJINGYAN,ZAIZHEJIAZHANGHEXUESHENGSHIFOUYUANYIXIANSHANGSHANGKEYESHIGEWENTI。”

ZUOWEIGUONEIXIANSHANGXIANXIAJIAOYUJIGOUZHONGDELAOPAIopeTIYUDIANJINGGUANFANGWANGZHAN,XINDONGFANGSHANGQIERUCI,SHICHANGSHANGQITAZHONGXIAOXINGJIAOYUJIGOUZEHUIGENGJIAJIANNAN。XIANXIAJIAOYUJIGOUXIANGYAODAPOZISHENZHIGU、ZHUANXINGXIANSHANGBINGFEIYISHI。

不过,转型在线教育也不一定是最佳选择,教育讲究“言传身教”,互联网+教育的本质是“教育”。技术可以解决人的问题,但人的问题不能只靠技术解决。

《ZAIXIANJIAOYUQUSHIBAOGAO》ZHICHU,DUOSHUZAIXIANJIAOYUQIYEZAIKUISUN,JIN5%DEQIYESHIXIANYINGLI,70%DEQIYEJIANGZAIWEILAI1~2NIANNEISIQU。ZAIXIANJIAOYUXINGYEYEBINGBU“WANMEI”,HENDUOZAIXIANJIAOYUopeTIYUDIANJINGGUANFANGWANGZHANDOUMEIZHENGXIANJINLIU,YINGLIKUNNAN,QUANKAOZIBENXUMING。

RUJIN,ZAIXIANJIAOYUZOUJINQIANJIAWANHUZHIHOU,WENTIYEZHUJIANBAOLUCHULAI,NEIRONGTONGZHIHUA、HUDONGXINGCHA、GUANLIJIANDUKUNNAN、SHOUHOUFUWUBORUODENGWENTIYERANGBUSHAOJIAZHANGYOULV。

XIANXIAJIAOYUDEZHANGQIJIAZHIYIRANHENZHONGYAO。YIQINGZHIHOU,XIANXIAJIAOYUJIGOUSHENGZHANGCHUYIDINGDEZAIXIANNENGLI,TONGSHIHAIJUBEIXIANXIAKAIKEDEYOUSHI。GENJUGEDIJIAOYUJUZUIXINFABUDEXIAOXIXIANSHI,QUANGUOYOUJIANGJIN60%DEJIAOPEIJIGOUYIJINGFUGONGFUKE,BUSHAOJIGOUFUKEZHIHOUDEYEJISHENZHIHAICHAOYUELEQUNIANDETONGQISHOURU。

“HAIZISHANGWANGKEBUZIJUE,WOHAISHIHUAGAOJIAJITAQINGLEXIANXIADEYIDUIYIFUDAO。”WUHANDEYIWEIJIAZHANGGAOSULIEYUNWANG,YIQINGQIJIANGOUMAIXIANSHANGKECHENGSHICHUYUWUNAI,SUIZHEXINGSHIDEHAOZHUAN,TAYIRANHUIJIHAIZIXUANZEXIANXIADEFUDAOKE。SHIZIZHILIANG、TIYANGAN、HUDONGXING……ZHEIXIEDOUSHIXIANXIAJIAOYUNANYITIDAIDEYOUSHI。

XIANXIAJIAOYUBUHUIXIAOSHI,DUANZANDEDIAOZHENGZHIHOU,HAIHUIYINGLAIXINYILUNDEXIPAIHEDIAOZHENG。

DUANQIYONGRUDEJUDALIULIANGRANGZAIXIANJIAOYURUHUORUTU,FANRONGDEBIAOXIANGXIAMIAN,YEKENENGZHISHIPOYUXINGSHIDEWEIQUQIUQUAN。WEILAIDEJIAOYUFANGSHI,BUHUIJINJINJUXIANYUQUANBUSHIXIANSHANGHUOZHEQUANBUSHIXIANXIA,HUWEIBUCHONG、XIANGFUXIANGCHENG,HUOXUCAISHIZUIYOUDEJIEJUEFANGAN。


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